💡 Ok, so here’s the idea…
What if you could promote your church at a crowded community event in a memorable, simple, and creative way that could potentially create conversations with prospects in the process?
Have your group create a spontaneous “stunt” in “flash mob” style at a public community event.
Here’s how it might look if you did this with a choir:
- Director moves into position at the prearranged spot and gives the signal (blows a whistle, or something.)
- Director begins directing and singing “Ah” on pitch.
- “Flash Mob Choir” appears from all directions at once and crowds in front of director.
- As choir members arrive on the spot, they join the director in the “Ah,” causing a grand swell of sound by the time all have arrived.
- Director leads “flash mob choir” in a fast paced, well rehearsed, show stopping, “wow, that was cool,” kind of song. (Something like this or this would be better than something like this.)
- When the song ends, the choir says in unison (also well rehearsed) who they are, their website, and a final encouraging word (like, “God bless you and have a great day!).
- Flash mob choir then disperses back into the crowd.
- All “flash mob choir” members carry information cards about their church to give to people who they interact with afterward.
- The stunt is repeated at least one other time at the event if possible.
And if you don’t have a choir? Do something with your group that doesn’t require singing, like well rehearsed motion and sounds followed by the group all saying something together at once. Or maybe you could piece together a giant sign, or stage a large scale “ninja battle.” Well, ok, that might be too silly, but it should at least get you thinking.
The goal is to be memorable in a good way and create interest in your group, not cause an unnecessary disturbance to the event. It should create a “wow” type of moment that causes people to want know more about you. If it makes people laugh in a good way, that’s a plus. You want to have positive conversations with people afterwards, not have people run from you because you were too weird. 🙂
I think there are many possibilities here that I haven’t even come up with, yet. If your group is prepared, you could do this almost anywhere. A mall, a park, the parking lot after a baseball game, a beach, wherever.
As a disclaimer, I should remind you that it would be a good idea to discover if there are any rules for the event or laws that you would be breaking by trying this. Although it really only amounts to a group of people who get together under a tree and sing a song together or do something silly for a few minutes, then go on their way. There may be a fine line, here, but if you’re in doubt, check it out.
Basic rules of thumb:
- Do it well. If it’s bad, that’s what people will remember.
- Create a nice surprise. Move into and out of place quickly, so it appears “out of the blue.”
- Go for the “Wow.” This is not the time to be subtle. Go a little over the top and make it sparkle.
- Keep it short. 3 minutes could be too long.
- Fly without a net. Memorize what you perform; don’t use folders or notes.
- Create the connection. Be sure that people remember who you are, or it will just become an anonymous stunt.
- Serve at the event if possible. This way you will become a part of the event, the management will appreciate you, and you will have ongoing opportunities to interact with people. You remove the possible perception of being a party crasher.
Remember, I haven’t yet tried it, it is just an idea… 🙂
Any other thoughts out there about how and where you could utilize this?